Engagement might be a hard metric given how competitive apps fight for attention. Screen time could be a better one divided by categories. People may be engagin

Engagement might be a hard metric given how competitive apps fight for attention. Screen time could be a better one divided by categories. People may be engaging less on junk content on certain junk apps, but still continue to divide their attention through the plethora of junk apps that have become ritual each waking minute. Most statistics I've seen show year over year trends of both increase in device pickups and screentime(TV, Smartphones, Computer, etc). What I took away from this article is that people are starting to get tired of the obvious content promoted by these junk apps and are looking for non-obvious content by their handful of favorite creators. That and more people are getting out of the house again. This author is great though, thanks for sharing!