Not well addressed today, sure. But that strikes me purely as a result of Uber/Lyfts first mover advantage plus scale; today they're enormously deep-pocketed an

Not well addressed today, sure. But that strikes me purely as a result of Uber/Lyfts first mover advantage plus scale; today they're enormously deep-pocketed and could (and probably have) easily squelch any sort of "local Uber" chatter, despite it being (to me at least) a no brainer.