When I was a child I used to wonder why it wasn't illegal to have people present the horoscope on TV. Trustworthy adults had confirmed it was lying and had also

When I was a child I used to wonder why it wasn't illegal to have people present the horoscope on TV. Trustworthy adults had confirmed it was lying and had also told me that lying in the news was forbidden, so how could there be TV shows where people knowingly spread misinformation. Years later, I'm actually more surprised that society in general permits lies to be told on TV, mostly because nobody likes or is incentivized to walk in the gray area between free speech and yelling fire.