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The main thing Southwest's issues show is how quickly you can burn through consumer goodwill. For years their bread and butter was being the "We're not like th
by mbg721 4y ago
The main thing Southwest's issues show is how quickly you can burn through consumer goodwill. For years their bread and butter was being the "We're not like the other airlines" airline, and now here we are. It's almost as though all that sophisticated brand theory was a load of hogwash the whole time.
- gruez 4y ago> It's almost as though all that sophisticated brand theory was a load of hogwash the whole time. I don't get it, how does them "burning through consumer goodwill" through their issues show that "sophisticated brand theory" (ie. "We're not like the other airlines") is bullshit? If anything it shows that it's working exactly as advertised. When they were "not like the other airlines" they were liked, and now they're hated.
- mbg721 4y agoThe idea was, other airlines were soulless automata that didn't care about you, but SW could be personable because they were small and perky. That's all gone now.