I'm assuming they had a stated wholesale price sheet somewhere - maybe it specified per bag and per case prices. They received the indication that orders for 6,

I'm assuming they had a stated wholesale price sheet somewhere - maybe it specified per bag and per case prices. They received the indication that orders for 6,000 units would come in. If even 6,000 bags was a massive deal for them, the idea that it could be 6,000 cases might not have even entered their thinking. Not a grift. Their fault for not clarifying, and arguably a failure from the consultant to not step up and help them navigate uncertain waters. But I can absolutely see how it happened in a way that wasn't a stunt.