I suspect that the people buying this coffee are either: 1. Taking the "loss" to support a small business 2. Normies who feel like they are getting a deal on

I suspect that the people buying this coffee are either: 1. Taking the "loss" to support a small business 2. Normies who feel like they are getting a deal on "Specialty coffee" that they normally wouldn't buy. Some people can't pass up a deal (esp a feel good one!)