Dynamic pricing is dumb because it is disruptive to a consistent user experience. I know an Uber ride from points A to B usually costs $X. Once I've got that

Dynamic pricing is dumb because it is disruptive to a consistent user experience. I know an Uber ride from points A to B usually costs $X. Once I've got that into my brain, why stick it to me when I'm not really expecting it? Trying to catch a cab in San Francisco in NYE is hard enough. Making it easy to find a limo but charging me a lot more when I'm already pissed off is a bad move. FYI, I have used Uber 10+ times.