The fact that Louis CK released his material this way would not be interesting were it not for the fact that he could more easily have released it through "trad

The fact that Louis CK released his material this way would not be interesting were it not for the fact that he could more easily have released it through "traditional" distribution. He has done great work, built up an audience and so there are studio/network buyers ready to pay him an advance for the rights to his material. The thing nobody gives studios and labels credit for is that they assume the financial risk on productions by advancing the money and then they profit handsomely (or lose money, which happens often). Louis CK decided to take this risk on himself. From what I've read it was about a quarter million of his own dollars on the entire production and distribution system. It seems genius in hindsight, but be didn't known that this was going to work so it took some balls. That's what makes it awesome and interesting in my opinion. For an unknown person to do this is not especially interesting because they have no real audience and no labels or networks waiting to hand over a cash advance to them. There is no real risk involved at all - it's simply the case of a musician trying to get their name out there and using the cheapest (and most likely only) option they have available to them. Though, I did give it a listen so it worked to some degree of getting your father some exposure. I say congrats on doing whatever you can to get exposure, there is no shame in that at all.