I know a small number of women who very much desire this lifestyle, and have since long before the current "tradwife" fad was popularized. They aren't religious

I know a small number of women who very much desire this lifestyle, and have since long before the current "tradwife" fad was popularized. They aren't religious or right-wing, it is just a personal preference. Many of them have expressed something along the lines that society discourages and denigrates women who want to make this choice, so the current tradwife movement is likely just tapping into an under-served existing market.