Maybe less anonymity, although you can use anonymous email and credit cards - there are many providers out there. But a search business where you pay for searc

Maybe less anonymity, although you can use anonymous email and credit cards - there are many providers out there. But a search business where you pay for search is more likely to be privacy-respecting than a search business where a 3rd party (advertiser) is paying for your searches, just because the business model aligns incentives.