I was surprised about the press exposure too. We all assume big press is guaranteed help. Bo spoke at our Entrepreneurs Unpluggd Kansas City event in November

I was surprised about the press exposure too. We all assume big press is guaranteed help. Bo spoke at our Entrepreneurs Unpluggd Kansas City event in November about finding first customers and talked a bit about this if you're interested in watching the video: http://www.entrepreneursunpluggd.com/blog/zaarly-bo-fishback http://www.entrepreneursunpluggd.com/blog/zaarly-bo-fishback