4 ms·

To be honest, I fail to understand why Google needs to do this. Chrome is gaining market-share at a very high pace already. Are they targeting a specific group

by Zirro 15y ago

To be honest, I fail to understand why Google needs to do this. Chrome is gaining market-share at a very high pace already. Are they targeting a specific group of people in this case, or is this some misdirected effort by a third party advertiser?

melling 15y ago
To answer the specific question about Chrome's growth being "high pace already": Doing a lot more damage to IE would be good for everyone. Microsoft moves way to slowly and they keep dropping support for older OS's, and they refuse to support WebGL, for example. IE10, while actually looking impressive, won't run on Vista. XP will have significant market share for at least another 5 years and it's limited to IE8. In short, I'd like to see Firefox, Chrome, and Opera take another 30% away from Microsoft. [Updated] Clearly my comments aren't appreciated. Look at this chart. http://gs.statcounter.com/ http://gs.statcounter.com/ To put it bluntly, Microsoft isn't getting the sh*t kicked out of them fast enough. Post PC, the death spiral of IE, no one buying WinMo7. Sorry guys, some of us have waited a long time for this. :-)
- sliverstorm 15y ago
  Microsoft moves way to slowly and they keep dropping support for older OS's Gee, I wonder why they move so slowly. Do you think it could have something to do with trying to support so many old OS's? I mean, really. Your cake. You can't have it and eat it.
  - Zirro 15y ago
    That argument would work unless the competitors were supporting the same old OS-versions too, plus (in most cases) at least two other platforms.
  - melling 15y ago
    Firefox and Chrome get updated every 6 weeks. Microsoft pretty much ignored the browser until Chrome and Firefox started gaining market share. IE6 - 2001 IE7 - 2006 IE8 - 2009 IE9 - 2011 IE10 - 2012 They are picking up the pace because there's so much competition. Unfortunately, it's not quick enough.
- JS_startup 15y ago
  Clearly my comments aren't appreciated. No, because they were jingoistic and myopic. IE9 is a decent browser (by all measures superior to Firefox) and IE10 looks to be better. Your blind platform hatred is showing.
  - Zirro 15y ago
    "IE9 is a decent browser (by all measures superior to Firefox)" That's an opinion, not fact. I'd appreciate if you explain why you think so.
  - melling 15y ago
    IE9 lags way behind in HTML5 compatibility. IE10 will get over 300, but as you can see Firefox and Google are racing ahead. http://html5test.com/results.html http://html5test.com/results.html Google Chrome 16.0 => 373 Mozilla Firefox 9.0 => 330 Opera 11.60 329 => 9 Apple Safari 5.1 => 302 Microsoft Internet Explorer 9 => 141
    - pork 15y ago
      Opera is at 329, not 9.
johnthedebs 15y ago
It may be that they're gaining market share so quickly in part because of this advertising.
- darkane 15y ago
  Do you honestly believe that Chrome is gaining significant market share because there is a single, rather uninformative blog post on sites like Telecommuting Mommies and The Debt Princess?
  - thenextcorner 15y ago
    You would be surprised how much people these mom-bloggers actually reach. I've been presenting on Mom-bloggers conferences, where the women are very eager to learn and large brands are lining up to get their attention and be featured on their blogs. For every mom-blogger, there are a couple of hundred readers. Just think about it and do the economics: For $40 you get a sponsored post, which gets read by a couple of hundred women. Higher ROI than TV campaigns..!! This Google Chrome advertising campaign, or the sponsored post campaign, is executed fairly poor. You can expect Google to defend their actions by blaming the marketing company, firing them, and apologizing.
    - AznHisoka 15y ago
      Yep. While we think featuring our startup in TC will get us overnight success, having a ton of mommy bloggers know about it and talk it amongst themselves in their little communities(CafeMom, iVillage, SparkPeople, Pinterest) will give you mainstream popularity. They truly have incredible reach.
    - magicalist 15y ago
      I don't doubt the power of mom blogs, but his point remains. The article found 400 of these blog posts, most of which don't look like mom blogs, but moreover like blogs no one anywhere actually reads (on purpose, at least). Even if you assume a decent ROI, in absolute numbers the user increase would be well below the noise. If these were sponsored results for JCPenny, for instance, it is very unlikely anyone would think they were seriously trying to gain market share directly -- it would be fairly obvious they were trying to game search results. However, since it's google themselves, I don't know what on earth someone was thinking.

by Zirro 15y ago

melling 15y ago

To answer the specific question about Chrome's growth being "high pace already": Doing a lot more damage to IE would be good for everyone. Microsoft moves way to slowly and they keep dropping support for older OS's, and they refuse to support WebGL, for example. IE10, while actually looking impressive, won't run on Vista. XP will have significant market share for at least another 5 years and it's limited to IE8. In short, I'd like to see Firefox, Chrome, and Opera take another 30% away from Microsoft. [Updated] Clearly my comments aren't appreciated. Look at this chart. http://gs.statcounter.com/ http://gs.statcounter.com/ To put it bluntly, Microsoft isn't getting the sh*t kicked out of them fast enough. Post PC, the death spiral of IE, no one buying WinMo7. Sorry guys, some of us have waited a long time for this. :-)

sliverstorm 15y ago
Microsoft moves way to slowly and they keep dropping support for older OS's Gee, I wonder why they move so slowly. Do you think it could have something to do with trying to support so many old OS's? I mean, really. Your cake. You can't have it and eat it.
- Zirro 15y ago
  That argument would work unless the competitors were supporting the same old OS-versions too, plus (in most cases) at least two other platforms.
- melling 15y ago
  Firefox and Chrome get updated every 6 weeks. Microsoft pretty much ignored the browser until Chrome and Firefox started gaining market share. IE6 - 2001 IE7 - 2006 IE8 - 2009 IE9 - 2011 IE10 - 2012 They are picking up the pace because there's so much competition. Unfortunately, it's not quick enough.
JS_startup 15y ago
Clearly my comments aren't appreciated. No, because they were jingoistic and myopic. IE9 is a decent browser (by all measures superior to Firefox) and IE10 looks to be better. Your blind platform hatred is showing.
- Zirro 15y ago
  "IE9 is a decent browser (by all measures superior to Firefox)" That's an opinion, not fact. I'd appreciate if you explain why you think so.
- melling 15y ago
  IE9 lags way behind in HTML5 compatibility. IE10 will get over 300, but as you can see Firefox and Google are racing ahead. http://html5test.com/results.html http://html5test.com/results.html Google Chrome 16.0 => 373 Mozilla Firefox 9.0 => 330 Opera 11.60 329 => 9 Apple Safari 5.1 => 302 Microsoft Internet Explorer 9 => 141
  - pork 15y ago
    Opera is at 329, not 9.

johnthedebs 15y ago

It may be that they're gaining market share so quickly in part because of this advertising.

darkane 15y ago
Do you honestly believe that Chrome is gaining significant market share because there is a single, rather uninformative blog post on sites like Telecommuting Mommies and The Debt Princess?
- thenextcorner 15y ago
  You would be surprised how much people these mom-bloggers actually reach. I've been presenting on Mom-bloggers conferences, where the women are very eager to learn and large brands are lining up to get their attention and be featured on their blogs. For every mom-blogger, there are a couple of hundred readers. Just think about it and do the economics: For $40 you get a sponsored post, which gets read by a couple of hundred women. Higher ROI than TV campaigns..!! This Google Chrome advertising campaign, or the sponsored post campaign, is executed fairly poor. You can expect Google to defend their actions by blaming the marketing company, firing them, and apologizing.
  - AznHisoka 15y ago
    Yep. While we think featuring our startup in TC will get us overnight success, having a ton of mommy bloggers know about it and talk it amongst themselves in their little communities(CafeMom, iVillage, SparkPeople, Pinterest) will give you mainstream popularity. They truly have incredible reach.
  - magicalist 15y ago
    I don't doubt the power of mom blogs, but his point remains. The article found 400 of these blog posts, most of which don't look like mom blogs, but moreover like blogs no one anywhere actually reads (on purpose, at least). Even if you assume a decent ROI, in absolute numbers the user increase would be well below the noise. If these were sponsored results for JCPenny, for instance, it is very unlikely anyone would think they were seriously trying to gain market share directly -- it would be fairly obvious they were trying to game search results. However, since it's google themselves, I don't know what on earth someone was thinking.