A product or service that saves you time or hassle has value. If you understand that and value your time, you'll pay for services that actually deliver value.

A product or service that saves you time or hassle has value. If you understand that and value your time, you'll pay for services that actually deliver value. If you don't, you'll spend hours trying to save pennies. So if you've effectively communicated the value of paying for the better service, your paying customers are naturally smarter to begin with and require less help.