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Often "unused" is tricky too, although customers may not 'actually' use it, sales uses it as a selling point. Sometimes it is easier for sales to check the box

Often "unused" is tricky too, although customers may not 'actually' use it, sales uses it as a selling point. Sometimes it is easier for sales to check the box, by saying yes we have that feature, than go into a detailed explanation of why it is not necessary in the particular product.

Closi 4y ago
> Often "unused" is tricky too, although customers may not 'actually' use it, sales uses it as a selling point. I think there is a semi-truism in enterprise software too, which is that 90% of customers will only use 10% of extended functionality, but they all use a different 10%. Let's say you have a shopping basket software and only 10% of customers are using your 'expiry-date-tracking' flag (lets say it allows you to track quantities of expiry dates), you can either argue that this is useless to 90% of customers or that it's absolutely critical to 10% of your customers. You don't sell enterprise software by convincing a supermarket that they don't need expiry date tracking - if you want to operate in that sector, you have to sell it by understanding and matching what the customers needs.