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To add to this, note that while Louis C.K. experimented with distribution, he experimented very little with marketing. He hit the same late night television sho
by natrius 15y ago
To add to this, note that while Louis C.K. experimented with distribution, he experimented very little with marketing. He hit the same late night television shows he would regardless, and the word of mouth of his existing fan base propelled it even further.
This, on the other hand, is an experiment in both marketing and distribution, and barring any significant innovation in the former, it will probably fail.
- detst 15y agoI think you mean promotion, not marketing. I'd say he experimented heavily with his marketing. I'd even say he experimented with his promotion by doing things like answering questions on Reddit. Even the novelty of the experiment is part of the promotion; he knew that the novelty would likely garner attention that he would not otherwise receive.