Indeed - they actually did surveys and found 70% of users wouldn't continue at $19/mo (but 30% would), so you're not alone. Since the costs in question are per

Indeed - they actually did surveys and found 70% of users wouldn't continue at $19/mo (but 30% would), so you're not alone. Since the costs in question are per search, I think they were previously considering different pricing options, recognising that getting to ramen profitability is likely better than having more users and losing money every month (they're not venture-backed).