3 ms·
Is writing a headline as if it were promotional marketing copy just a reflex? I don't think that The Verge is owned by Microsoft (I could be wrong), but otherwi
by pessimizer 4y ago
Is writing a headline as if it were promotional marketing copy just a reflex? I don't think that The Verge is owned by Microsoft (I could be wrong), but otherwise I don't get the tone.
edit: maybe that tone is necessary to convince people that this is a story at all.
- cratermoon 4y agoAdvertorial content is essentially a press release written by the business and passed off to friendly, connected journalists. Sometimes they only cut it for length and don't even change the headline.
- deleted 4y ago[deleted]