I don't think that follows at all. Twitter is quite unimportant to me: I don't tweet, and very rarely look at anyone else's tweets either. Yet I'm fairly aware

I don't think that follows at all. Twitter is quite unimportant to me: I don't tweet, and very rarely look at anyone else's tweets either. Yet I'm fairly aware of Musk's behavior during and since the takeover, and while I admit I already had a somewhat negative view of him thanks to some earlier episodes, the Twitter saga has well and truly poisoned his personal brand (in my view).