Freemium is certainly not applicable for all products and services. Phil Libin (CEO, Evernote) has a good framework to think about this. Simply put, if the val

Freemium is certainly not applicable for all products and services. Phil Libin (CEO, Evernote) has a good framework to think about this. Simply put, if the value of your product to your customer increases over time and usage, freemium could be a good way to acquire customers [ofcourse, this works when incremental cost per customer is very small]. On the contrary, if the value remains constant or decreases, you are better off with charging right away or subscription model. Phil has talked about this multiple times. I can't share the video of the FI session that I had attended; but I found a similar talk here. Warning: It is ~25 mins long. http://vimeo.com/11932184 http://vimeo.com/11932184