Tbh this is guy must be quite an exception. He is literally doing the wrong thing, the market (really...just suppliers) have decided hype is the thing, basicall

Tbh this is guy must be quite an exception. He is literally doing the wrong thing, the market (really...just suppliers) have decided hype is the thing, basically sign on to promoters and publishers (in the tech space, the equivalent are advertizers) and shoe-horn feeding other suppliers every dollar you can in hope you can make it back. It's no longer actually just "sell a product," you have to join this system of apps that you can fit ads in every tiny gap on the screen you can fine, because this is profitable. Except it really wasn't, as this story says, at least for books. People apparently just want to buy books, and if you sell them books, may be they'll buy them. I don't know, I wish other types of companies (ahem, game companies) figure this out, you can make money without trying to be genshin impact. I'm really convinced the current tiktok/influencer/advertizer mindset that tries to ring people's brains dry really isn't that profitable in situations other than exceptions, it's essentially just groupthink and bandwagoning where people are chasing one off successes, whereas being boring (just selling a product) can be pretty profitable.