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Are you sure that the policy wasn't designed to transfer control of the outdoor advertising industry to a subset of advertisers? You know... ban advertising, an
by jt2190 15y ago
Are you sure that the policy wasn't designed to transfer control of the outdoor advertising industry to a subset of advertisers? You know... ban advertising, and kill off the existing outdoor-ad only companies. Then reintroduce outdoor advertising, granting permits only to some group of "respectable" advertisers.
I'm not saying that this is the case here, but it's a fair question, I think.
[Edit: Here is an older but more-balanced article from the BBC: http://news.bbc.co.uk/2/hi/business/5355692.stm http://news.bbc.co.uk/2/hi/business/5355692.stm]
- kawera 15y agoA fair question for sure but it wasn't the case in São Paulo.
- Calamitous 15y agoActually, another commenter has pointed out that the government has started displaying ads on buses and inside trains.
- kawera 15y agoNot really. The ban doesn't apply to indoor ads so isn't applicable to the metro's trains or stations. As for the buses, they aren't displaying ads at all.
- rufibarbatus 15y agoBuses are pretty much ads on wheels, --- and in some buses of the green variety [1] there are TV sets broadcasting most relevant content such as government propaganda, the horoscope, news and events, and yes, advertisement. [1] I'm yet to figure out what the colours mean on buses.
- alextp 15y agoRegarding [1], each bus company has a different color. The companies won different government contracts for different parts of the city, so the east side is roughly red, the south blue, the north-west green, etc.
- kawera 15y agoBuses in SP have no exterior ads. There are ads inside most of then. The law regulates exterior ads only.