> Plaid, Simple, Clear, Square are all strong brands and trademarks, for example. Sure, those are brands. I agree. “Screen-scrape”, “I don’t know what simple

> Plaid, Simple, Clear, Square are all strong brands and trademarks, for example. Sure, those are brands. I agree. “Screen-scrape”, “I don’t know what simple is so it can’t be that great of a brand”,“Concierge” and “POS” would be bad brands that would likely fail trademark (in the same way peloton is a bad brand with limited trademark ability)