> he refused to discount his books, despite intense price competition in the market. If you asked him why, he had a simple answer: “I don’t think books are over

> he refused to discount his books, despite intense price competition in the market. If you asked him why, he had a simple answer: “I don’t think books are overpriced.” I wonder if this was the true reason, or if he simply wanted to stop discounting, and this was the reason that was scored highest by his PR team.