The biggest issue tends to be when people double down on continuing down the wrong path when a better alternative is obvious. The thing you bought or built is o

The biggest issue tends to be when people double down on continuing down the wrong path when a better alternative is obvious. The thing you bought or built is often the wrong decision three-to-five years down the road. When you do hit the fork in the road on build/buy I don't have a hard and fast rule but generally I take the view that if it isn't directly related to revenue generation for the company than it shouldn't be built.