Launch to who? To press? To end users? You should ideally not have anything called a "launch" at all. Start showing the prototype as early as possible to potent

Launch to who? To press? To end users? You should ideally not have anything called a "launch" at all. Start showing the prototype as early as possible to potential users and refine it along the way. There is no golden launch season. It's a process, not an event.