"A lot of our customers are older and not great with computers" Understand. The hand holding crowd. We have those as well so I know what you mean. I think you

"A lot of our customers are older and not great with computers" Understand. The hand holding crowd. We have those as well so I know what you mean. I think you need to incorporate this statement that you make elsewhere: "Word manuscript, we make it look good on the Kindle" in a prominent place under your banner on the homepage such as: "We make your word manuscript look good on the Kindle!" or "Liberwriter makes your word manuscript look good on the Kindle!" It needs to be right on your home page since it's the easiest way to understand at a glance and reinforce what you are doing. (See logo design below). Also, the stuff on this page: http://www.liberwriter.com/kindle_book_cover_images http://www.liberwriter.com/kindle_book_cover_images Needs to be more prominent visual and mentioned on the home page. I think it's the key to what you are selling and it represents what every writer really wants (and is the key to vanity publishing in general like what a diamond ring means to a woman the physical representation of something). Lastly, I would work some of the quotes from "testimonials" into the home page as well. For example this: "contacting Kindle Support and they finally recommended Liber Writer" can become this: "Recommended by Amazon Kindle Support!" (in proximity to your logo at the top). In fact, browsing your testimonials I see plenty of things that belong on your home page (which is good so take advantage of anything you can put there.) You can use http://99designs.com http://99designs.com or http://www.logotournament http://www.logotournament to create a new banner at the top. With the resulting photoshop files you can change and tweak the tag line when needed. At the very least a new banner incorporating a tagline would be a very easy change to make. If you make any of these changes let me know so I can take a look. Good luck.