How badly did SWA's past high profile failures affect them? I'd say not so very much. Yes, some short term damage, but we're talking about an industry where n

How badly did SWA's past high profile failures affect them? I'd say not so very much. Yes, some short term damage, but we're talking about an industry where no one stands out from a quality perspective. Everyone is seen as some degree of bad, much like big ISP's. People are used to rotating between airlines and, while those affected this round may shift away, others will get frustrated with their preferred carrier and rotate to Southwest. I think reputation impacts in this industry from anything other than crashes don't hold much staying power. I'm actually quite tempted to buy the SWA dip...