They write articles about things there is demand to read about. Nobody knows the name of the CEO of Chevy let alone holds a deep seated hatred of the idea of hi

They write articles about things there is demand to read about. Nobody knows the name of the CEO of Chevy let alone holds a deep seated hatred of the idea of him they’ve developed through reading various clickbait articles. It’s a cyclical system. Clickbait leads to hatred leads to demand leads to clickbait. It’s a fantastic way to make money as a media company. You generate your own demand through supply. As long as you’re clever and choose a good target which in 2022 is usually just a white male billionaire.