> And after all of it, here we are still talking about Elon, Tesla, and Twitter. If he got paid for us talking about him, that'd be great. But he doesn't, not

> And after all of it, here we are still talking about Elon, Tesla, and Twitter. If he got paid for us talking about him, that'd be great. But he doesn't, not even on Twitter where advertising revenues were better before all the fuss. (There are people who get paid mostly from being famous, it's just they tend to operate well below "world's richest man" level, sell content or consumer goods considerably more mass market than the Model 3 and tend not see their net worth crash at the time their celebrity status goes mainstream) Cause and effect is actually the reverse: the media started thinking his antics were interesting enough to cover because he'd already been very effective at promising spaceships and cars and organising people to deliver enough of his promises to earn him the status of maverick genius (and a lot of money). Nobody cares about your 420 jokes if you don't own a rocket company. He did the hype-man who delivers stuff well enough to more-or-less get away with dumb stuff that didn't exactly win the sort of headlines that sold Teslas (there is such thing as good free publicity; but they involve hyping his achievements and multiplanetary plans, not defending himself from libel actions). Then at some point he probably started reading his fans' takes on how his real genius was getting attention and so losing a board seat over a joke was actually 5D chess rather than a mistake to learn from, and now he's busy spending his fortune on being talked about... (I guess you could still chalk that up as a win if you figure he always cared more about being noticed every day than stuff like going to Mars, but I don't think that's the case)