I think the original web did not have incentives such as the ones you give. Some people just want to be influencers, or get the word out. If you remember the fi

I think the original web did not have incentives such as the ones you give. Some people just want to be influencers, or get the word out. If you remember the first 10 years of the WWW before ecommerce, before big advertising, there was definitely people touting products without shame. Besides, some people do it just for their side hustle. You write a book on finance, you want people to buy it, so you publish financial information on an ongoing basis. There are plenty of ways to indirectly reap the benefits of being trusted.