Former PR & Ad agency owner here. Better to release on Thursday if you care about external impact. Better to release on Friday if you are concerned with interna

Former PR & Ad agency owner here. Better to release on Thursday if you care about external impact. Better to release on Friday if you are concerned with internal impact. Something many in business don't understand is Friday is the start of the weekend news cycle. If whatever bed news happens is released on Friday, and it is juicy, it will end up kicking around on weekend news shows, Sunday talk shows, Sunday print newspapers (which still matter in some large markets), and as a bonus, will cycle into the next week's news via follow ups. The reason to release on Friday is simple: you have the weekend to communicate with your key managers and do internal damage control (even if that is just keeping the team productive). For some CEOs, you turn off the phone, and go hit the Yacht for the weekend and hide. If you release bad news on Thursday, you'll potentially have less coverage, but have to be very adroit with your internal communication with employees. For CEOs that can't handle bad news, Thursday releases are really bad...