To clarify, I wanted to understand the aspirations (apart from the obvious needs of Google) of the G+ team when they set out to build a new social network. Appa

To clarify, I wanted to understand the aspirations (apart from the obvious needs of Google) of the G+ team when they set out to build a new social network. Apparently they've been focussing on public conversations and this is a niche that had been realtively ignored by incumbent social networks (Facebook/Twitter). Also, Google+'s content strategy seems to have worked relatively well compared to Twitter's early days where everybody was posting what they had for lunch.