Concur on probability of failure here. Want to add that Meta does need to bet the farm on a personal device that they're able to track and monetize in the way t

Concur on probability of failure here. Want to add that Meta does need to bet the farm on a personal device that they're able to track and monetize in the way that iOS and Android offer their corporate parents. Without a device in every hand/household Meta simply pays rent to Tim and Sundar and, as ATT demonstrated, is up for eviction at any time. Meta needs a hit device to survive.