No, this is incorrect. People taking risks shipping water over structurally unsound bridges not only put their lives in danger, but also puts rescuers life in d

No, this is incorrect. People taking risks shipping water over structurally unsound bridges not only put their lives in danger, but also puts rescuers life in danger when they run into difficulties. Recently in Australia, a cave canyoner was rescued but the rescuer died. Reputationally, someone who gives away water during emergency, especially at tremendous cost to themselves get far better returns in the long run after the emergency. Similarly, people who take advantage of others during bad times are often punished or sanctioned later. You have to understand that humans think very differently to Ferengi-style pure economics. Reputation matters. Back to the topic matter - Uber should consider hiring anthropologists in addition to their nuclear scientists when thinking about dynamic pricing.