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My biggest problem is quite simply that ads I see are never relevant. Hulu ads are dreadful - it is almost as if they deliberately tried to find the least rele
by rogerbinns 15y ago
My biggest problem is quite simply that ads I see are never relevant. Hulu ads are dreadful - it is almost as if they deliberately tried to find the least relevant ads. Normal web site ads are just not remotely right for me. I would have no problem with ads being tailored for me by using additional information but every time I opt in to that kind of profiling it doesn't seem to make any difference.
- exolab 15y agoThe quality of targeting differs greatly depending on a) the technology used b) how much exposure you have to technology that can capture your interests (or your socio-demographic profile etc.) If you use Gmail you will find that their ads are usually quite a good match for your interests, because the amount of exposure with Google is huge for the average user, and because they can use semantic contextualization on your mails...
- rogerbinns 15y agoGmail is not my primary email, and I access Gmail via IMAP only. In any event I don't think what they see would be that useful. My Google Reader usage is more closely aligned with my interests, but I rarely star anything so they won't know the difference between feeds/articles that are genuinely interesting to me, and those that I use just to ensure I am up to date. The manufacturer of my car has never displayed an ad trying to get me to take it in for a service, or sing the merits of the newest model that hits home for an existing owner. The various credit related ads seem to think I don't know money is fungible, or that I can't count. The various health and beauty products are extremely misguided. The food related ads are beyond stupid. The cell related ones assume that ETFs don't exist. I can go on, and on ....