3 ms·

(Three replies essentially all said the same thing. I'll respond to this one.) Enslavement should not be the standard by which we assess the effect of such ac

(Three replies essentially all said the same thing. I'll respond to this one.) Enslavement should not be the standard by which we assess the effect of such actions. Under capitalism, we should expect to see people trading their labor (or image) for money. The more interesting questions include: why is this marketing pursued? How does it fit into a tapestry of cultural "norms" that objectify and demean women? What effect does it have on all the people (men and women, boys and girls) who "consume" it? The origins and continued existence of "car chicks", "beer girls", and "booth babes" has nothing to do with empowering women by creating new labor niches. It is a reflection and extension of a sexist society and culture.

rokhayakebe 15y ago
I agree entirely, but you know what. It's women who decide to pursue this route as opposed to another. Some women just like to be in front of the camera with as little cloth as possible, as well as men (EDIT: I think we forget guys do this too). If you live such lifestyle, you cannot complain later about how society views you.
- marquis 15y ago
  I compel you to consider the life narrative of women and men who choose to be objectified sexually: I believe you will find that none of them thought when they were young, 'I want to grow up to be objectified for my body'. It is not so much 'I can get paid for this' but more of 'In what other way can I get paid?'. There are exceptions of course as in all cases, some workers have a high degree of control and as long as they have great working conditions and a say in how they do their job I have no problem with the industry but again, my first sentence applies. In the case of these Hi Gear girls, I cannot speak for them but likely they were simply hired by a modeling agency and have no particular commitment to the car company itself.

rokhayakebe 15y ago

I agree entirely, but you know what. It's women who decide to pursue this route as opposed to another. Some women just like to be in front of the camera with as little cloth as possible, as well as men (EDIT: I think we forget guys do this too). If you live such lifestyle, you cannot complain later about how society views you.

marquis 15y ago
I compel you to consider the life narrative of women and men who choose to be objectified sexually: I believe you will find that none of them thought when they were young, 'I want to grow up to be objectified for my body'. It is not so much 'I can get paid for this' but more of 'In what other way can I get paid?'. There are exceptions of course as in all cases, some workers have a high degree of control and as long as they have great working conditions and a say in how they do their job I have no problem with the industry but again, my first sentence applies. In the case of these Hi Gear girls, I cannot speak for them but likely they were simply hired by a modeling agency and have no particular commitment to the car company itself.