A fresh take on framing at the ideation phase: "If you were making a pitch deck for Facebook, SuperCell, or Slack, could you have convincingly articulated a “p

A fresh take on framing at the ideation phase: "If you were making a pitch deck for Facebook, SuperCell, or Slack, could you have convincingly articulated a “problem” that you’re trying to solve? Not easily. However, you could have easily framed the idea as: “This would be awesome.” Many investors say that all pitch decks need to articulate the problem. We don’t agree. Many great companies can’t be — and weren’t — conceived that way."