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Not only will this give consumers a measure of recourse when they are ripped off by sellers, it will give vendors and manufacturers a clearer idea of which of t
by trentnix 4y ago
Not only will this give consumers a measure of recourse when they are ripped off by sellers, it will give vendors and manufacturers a clearer idea of which of their distributors and retailers are violating their vendor agreement. Those that wish to better enforce MAP and other terms of their agreement will have the information to do so.
Unfortunately, I'm guessing we'll find out many vendors prefer to be ignorant (and theoretically powerless) as long as they move units.
- samtho 4y agoIt remains to be seen with how much enforcement this will receive. If the remedy is that Amazon deplatforms the seller and just gets random, trivial fines now and again, this could be totally useless.
- from 4y agoStrict enforcement of MSRP is bad for consumers so I’m not sure why you’d celebrate that.
- DangitBobby 4y agoReally? In my experience violation of MSRP is over, not under.
- from 4y agoMAP is minimum advertised price. For instance in the old days lots of Herman Miller distributors sold online for a lot lower than what Herman Miller wanted them to so Herman Miller banned them from distributing their products. In the context of “brand integrity” the debate is usually about undercutting.
- trentnix 4y agoMAP enforcement is essential if brick and mortar retailers are going to stay in business. And MAP enforcement is essential for companies seeking to maintain brand value and integrity. I believe both of those things are good for consumers.