> 1) by telling the truth about how much it's going to cost to do, and 2) by asking for evidence that the idea will pay back the effort required. You are makin

> 1) by telling the truth about how much it's going to cost to do, and 2) by asking for evidence that the idea will pay back the effort required. You are making 2 hardest questions sound easy. 1. Sometimes you need to seed optimism to get buy in and sponsorship, even though it might cost higher. 2. Not everything pays back in short term. Of course product team might care about 10% increase in revenue in short term, but 10x idea might disrupt them. That's the reason Blockbuster lost to Netflix, Rackspace lost to AWS