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Agreed. "Our spammy emails get low open rates and tons of unsubscribes" should be a signal to stop, not find a way brute force your way into my face.

• kqr 4y ago
  The obvious corollary is "our spammy emails get good open rates and low unsubscribes" is a signal that we should continue. Do you agree?
  • dsr_ 4y ago
    That would be a signal that either: a) it's not spam b) you are feeding intelligent honeypots c) you are dreadfully miscalibrated on open rates and unsubscribes Smart money is on c.
  • tracker1 4y ago
    Maybe... A company I used to work at has a really good adjacent network... I had suggested that they put more effort into their industry blog and newsletter instead of some of the other marketing ideas. Both are now a significant portion of their traction and a lot of people are there for the content. Marketing is just a side effect, even if the purpose of the content was marketing in the first place.
  • j5155 4y ago
    I mean, there are ways to do newsletters well. Articles from Tailscale get on HN often for example. I would agree that spammy emails are not helpful though.