People need to be less focused on new SAAS apps in startups and more focused on technologies that make us free to communicate. I completely agree, but how can

People need to be less focused on new SAAS apps in startups and more focused on technologies that make us free to communicate. I completely agree, but how can we make money from this? All ways of making money from software involve controlling users. Like it or not, the time we can afford to spend on unprofitable side-projects is fairly limited.