Selling on revenue multiple is easier bc means leaving a lot of $ on the table: a good sale is in terms of the value to the acquirer, which can be a % of a mass

Selling on revenue multiple is easier bc means leaving a lot of $ on the table: a good sale is in terms of the value to the acquirer, which can be a % of a massive #, not the immature revenue operations of some young startup . But if you don't super care, then based on revenue or next round are easy low standins -- basically the "BATNA". A lot of the reasoning in the article comes from the difference between being bought vs sold. Hiding lack of runway is clear there. The article repeats a lot of good standard advice & prioritization in general.