It's a spectrum. Most people understand that when they interact with a store, that store can and will use that data in pursuit of operating their business bette

It's a spectrum. Most people understand that when they interact with a store, that store can and will use that data in pursuit of operating their business better. Very few people are blanket against any and all use of data about customers, or against any and all forms of advertisement. But most people really don't like companies harvesting their data in order to sell to other advertisers. Most people are sick of every company realizing they can make a little more money by advertising anywhere they possibly can, so now we're in a reality where the $2000 TV you buy in the store has pop up ads built in, records what you watch, and the company (LG in my scenario) will sell that data and use it to advertise to you more effectively. If you want to opt out entirely, you have to completely disconnect the device from the network. Privacy and personal data aside, advertisement has strongly changed the consumer world for the worst. Nearly everything when a microprocessor tries to gather salable data, and now that can be everything from your toilet to your blender. You can avoid smart devices for the most part, but it's almost impossible to buy a modern TV that doesn't try to do anything except display video and audio.