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Below a certain threshold a Sales cycle length is driven by price, not customer size. I’ve sold a $300 a month SaaS product to Fortune 500 companies like Target
by billyhoffman 4y ago
Below a certain threshold a Sales cycle length is driven by price, not customer size. I’ve sold a $300 a month SaaS product to Fortune 500 companies like Target and Apple, as well as smaller sized companies with 50-100 people. Pretty much $500 or less a frontline manager can put it on their corporate AMEX and the sales cycle was similar length (1-2 weeks)
Above a certain deal size company type does matter. I was recently invoked with two deals, both around $20K a year. One was to a medium sized company and it closed in about a month. The other was the same amount but with a large enterprise, and that took about 10 weeks, because legal had to be involved. The security team had to be involved, we had to get added as an approved vendor, etc