I think the 1k true fans approach means going deep instead of wide. And in order to do so you need to really understand what would make people fans of your work

I think the 1k true fans approach means going deep instead of wide. And in order to do so you need to really understand what would make people fans of your work. A mistake many people make is that they mistake low intent interest as a proxy for opportunity. You can’t always ask people what they want. You have to build a thing that intersects with their (often subconscious) needs. This is where scratching an itch you have a deep understanding of is helpful.