We already live in a ecosystem flooded with human "human level" spammers at a mass scale. We are only grounded in systems of reputation & relationships. These

We already live in a ecosystem flooded with human "human level" spammers at a mass scale. We are only grounded in systems of reputation & relationships. These systems will remain important as content becomes fully synthetic. I.e Linkedin, Google, Social networks already heavily depend on social and reputation graphs towards keeping spam at bay; if anything new ideas will be harder and harder to go viral as the social and reputational filters are forced to assume synthetic. Maybe AI learns to leverage/buy endorsement "content" posts from your friends and colleagues like celebrity endorsements operate today (as personalized commercials/text become very low cost). AI/people trying to drive value with AI will have to find ways to leverage social relationships to squeeze into relevance where content/ideas are very low cost.