1. Read the Elements of Style by E.B. White. It describes how to write in active voice for positive effect. 2. Practice converting your thoughts to the written

1. Read the Elements of Style by E.B. White. It describes how to write in active voice for positive effect. 2. Practice converting your thoughts to the written word so that they're clearly understood by anyone. That is the exercise at hand and it takes practice. 3. Once you've mastered clearly communicating your ideas, add some cleverness to your writing. Use double-entendre and practice economy of words. Leave something for the reader to guess, allowing one's imagination to fill the gaps with what you didn't say. 4. Finally, practice the art of showing versus telling, i.e., the art of story-telling versus an analytical accounting of facts.