I think it was that click throughs (and someone say buying something) reduce ad impressions, as they’re no longer scrolling Twitter. As a result Twitter ad tar

I think it was that click throughs (and someone say buying something) reduce ad impressions, as they’re no longer scrolling Twitter. As a result Twitter ad targeting has ended up only good for brand advertising, when at least in theory companies would pay for highly targeted ads eg in threads where people were talking about a product. This is so third hand though you should take this comment with a pinch of salt!