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> We’re seeing a drop of about 70 percent in the number of layout illustrators and stock images we need to book though. The main consequence of this, however, i
by qualudeheart 4y ago
> We’re seeing a drop of about 70 percent in the number of layout illustrators and stock images we need to book though. The main consequence of this, however, is that our creative directors are now having to deal with a much higher workload because they’re being presented with substantially more content to evaluate. Last year, we learned that copywriters and art directors who had a strong foundational understanding of their craft and a good grasp of their sector’s professional jargon produced much more impressive results with the help of AI than the ones who primarily relied on tutorials and trends for their work.
AI is the great disequalizer. How do you see this impacting less skilled workers? I’d be very worried if I was one of them. However, I’ve heard independent creators have only been seeing more commissions.