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Want To Know How (Not) To Pitch Your Startup? Look No Further.
- danielmeade 15y agoWhile I agree every start-up should be able to summarise their business in a single sentence, this isn't always possible. As the article points out it can encourage the use of vague buzzwords tip-toeing around the actual workings of the company and leaving people still without a clue as to what the company actually does. And sometimes a business simply can't be summarised to such a short length, after all you want the listener to gain a quick, yet good understanding of what your start-up does. Keeping it short could lead to leaving out critical information though. That said, I'll certainly work on single sentence descriptions for my projects, it can only be a credit to your business if you can have the listener instantly know what you do in a matter of seconds.
- maaku 15y agoThe truly innovative startups, the ones every investor wishes they were in on the ground floor of (Google, FB, Twitter, ...) could not have been summarized as "the X of Y" before their introduction.
- pluies 15y agoMeh. Google was "yahoo search but simpler/better", FB was "myspace but non-customisable". Twitter is arguably more innovative, but could be summarised as "the texting of internetz".
- maaku 15y agoDo any of those descriptions really do a good job at selling? If I heard any of those back in the day, I would have said "so what?" The answer to that so-what should be the pitch.
- losethos 15y ago1) Break out of jail 2) profit God says, "createth neatness emerging obeyed amend held catch applicable armed seas "